With Portuguese origins and a clearly innovative spirit, Sanitana was founded in 1979 as the first national company dedicated exclusively to sanitary ceramics. From the very beginning, a commitment to functionality, quality, and design was made, always aiming to make the bathroom a simpler, more accessible, and practical space for everyday life.

At a time when the country had neither tradition nor technology in the sector, Sanitana dared to go further: it built a production unit from the ground up, with a capacity of over two million pieces per year. It launched into the specialized manufacturing of sanitary ware and invested in training local teams, proving that excellence can be created from scratch.

Over the decades, the brand has diversified its portfolio with new product categories, ranging from bathtubs, shower trays, and bathroom furniture to shower enclosures, accessories, and solutions in composite materials such as Surfex® and Stonex®. Each new phase reflected a core principle of the brand: to improve the simplicity of everyday life with long-lasting, efficient and elegant solutions..

Today, Sanitana is part of the ROCA Group, benefiting from global synergies that strengthen its capacity for innovation and international expansion. With a presence in over 60 countries, Sanitana retains its Portuguese identity, continuing to develop and produce locally to the highest quality standards.

More than just a brand of bathroom products, Sanitana is a symbol of vision and industrial resilience. A company that looks to the future while remaining grounded in tradition, working every day to simplify the lives of those who choose it.